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Online Profiles – Managing your Identity

The internet is a valued platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.

Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want some parts of your identity revealed while others to be hidden. How can you achieve this?

Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.

From Michael Bullard situation, there is a problem. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a solution to this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.