For the first time since it launched in October of 2011, the iPhone 4S is not the number one selling phone in the US. That honor now belongs to Samsung’s Galaxy S-III. The Samsung product was the best selling smartphone with T-Mobile, Sprint, and Verizon, while the iPhone 4S was still tops with AT&T. The sales revelation is one of the big reasons Apple is going after Samsung so diligently in court, and why the tech giant recently revealed it will attempt to get the S-III pulled off US shelves.
The sales victory may be short lived for Samsung, as Apple is about to announce the release of the iPhone 5. The new phone has been highly anticipated, and is expected to be a big redesign from the iPhone 4 and 4S. Sales of the new product will probably be huge, and Apple is sure to reclaim the top spot again either in September or October.
The victory for Samsung is still a big deal though, as it shows Apple has real competition in the market. Android powered phones have long dominated the mobile OS market, but one particular phone had yet to emerge from the pack as a true one on one competitor to the iPhone. The Galaxy line has been steadily rising, and is now in line to be considered the top smartphone in the world.
Unless Apple succeeds in getting Galaxy phones pulled from US shelves, this is a competition that will be played out for several years to come. In fact, some have suggested Apple may even face backlash from consumers over the patent wars it has waged against other companies. That has yet to happen, as Apple continues to sell millions of products and its value continues to grow.
Competition is good for both the economy and consumers. With real competition nipping at their heels, Apple now has to innovate like never before. Small upgrades like the ones experienced from the 3G to the 3GS and the 4 to the 4S will no longer suffice. If the company expects consumers to fork over $200+ for a smartphone, they will have to bring the goods, or customers will take their business elsewhere. The Galaxy S-III provides a solid alternative.